Concept #4: PROBLEMS ARE OPPORTUNITIES |
![]() |
Each call to customer service inevitably represents a weakness within the company—most often, a failure of the product or service, inadequate or misleading documentation, or insufficient prequalification of the customer. Companies willing to mine this datasource will reap the benefits of improved products and services that are better understood by a greater number of satisfied customers. |

run their operations. We are their allies and assist them by: