Concept #2: RESPONSE TIME IS IRRELEVANT |
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As billionaire Warren Buffet said, "It takes twenty years to build a reputation, only five minutes to ruin it." Responding to a public attack on your brand regretably means that damage has already occured and will likely exist somewhere on the web indefinitely. The only way to completely avoid the fallout from public attacks is to prevent them from happening in the first place. |
| Consumer battles are no longer fought in courtrooms; they are contested in the court of public opinion. Generations of goodwill and years of positive marketing can be destroyed with the click of a mouse. No need to look beyond Dave Carroll's YouTube complaint about United Airlines to understand the damage just one supremely alienated customer can do—that single video tore the wings off more than $7 million of positive advertising (MediaPost 2010). |
Trying to remove defamatory information from the Internet is nearly impossible. Even when your company is legally in the right, great harm can be inflicted via YouTube, Twitter, Facebook, blogs, or "ThatCompanySucks.com."
Our Identification, Intervention and Prevention services will help you manage conflicts before they escalate into the pubic domain, cost you business, and inflict permanent damage to your brand.
